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Implementation of Employee Engagement – a vital nutrient for an ORGANISATION’S SUCCESS

Updated: Jun 29, 2020

WHAT IS EMPLOYEE ENGAGEMENT?

Employee engagement is a strategy implemented to make the employees feel passionate, motivated and involved and emotionally committed to put discretionary efforts towards their work to transform them into ‘high performing employees’ who could embrace changes, consistently look out for ways to improve and bring in accountability for the results of their operations.

WHAT does A SUCCESSFUL EMPLOYEE ENGAGEMENT achieve?

A successful strategy

  • Motivates, empowers, challenges and respects employees

  • Enhance confidence in organisational leadership

  • Makes employees understand where the organisation is headed and how they contribute to its success

  • Makes managers build a strong relationships and develop a cohesive team

  • Makes managers define expectations, hold its employees accountable and help to focus on delivering results

  • Engages all the creative power of employees in the vital task of shaping the organisation’s future.


IMPORTANCE OF EMPLOYEE ENGAGEMENT

EMPLOYEE ENGAGEMENT DRIVES PERFORMANCE

Engaged employees understand their purpose, where and how they fit in which leads to better decision making, resulting in enhanced performance.


ORGANISATIONS WITH AN ENGAGED WORKFORCE OUTPERFORM THEIR COMPETITION

Organisations with engaged work force have higher EPS and recover quickly after recessions and financial setbacks and attract new talents. Successful organisations are value driven with employee-centric cultures.


ENGAGEMENT IS A KEY DIFFERENTIATOR WHEN IT COMES TO GROWTH AND INNOVATION

There is an irrefutable relationship between customer experience and employee engagement. In 1998, Anthony J Rucci, Steven P. Kim and Richard T Quinn wrote in Harvard Business Review about the Importance of employee engagement at Sears and the article is commonly acknowledged as the “benchmark evidence for setting out the links between engaged employees, increased levels of customer service and higher profits”.

Implementing this strategy, a company can track success from management behaviour through employee attitudes to customer satisfaction and financial performance.


ADVANTAGES OF EMPLOYEE ENGAGEMENT

  • Reduces employee turnover

  • Improves productivity

  • Enhances performance

  • Retention of customers

  • Make more profits

EXAMPLES OF ORGANISATIONS WHICH SUCCESSFULLY IMPLEMENTED EMPLOYEE ENGAGAEMENT

Supercell, Yousician, Drift, Gryphon Secure


NECESSITY FOR EMPLOYEE ENGAGEMENT

Since mobile professional careers are gaining popularity, retention of top talent is more difficult. High performing workforce is necessary not only to remain competitive but also to survive. Research by Glassdoor in 2016 states that 53% of employees are confident that if they lose or quit the jobs, they would be able to find a comparable position within 6 months. Competition for top talents is fierce and cost of training new hires is steep that the organisation can not afford to not to engage its employees.

If employees are not engaged, they are less likely to put in the extra efforts and help in growing business. They are more likely to project their negative feelings unto organisation’s customers and cast an undesirable impression on the brand. Dissatisfaction towards their work may result in employee absenteeism and frauds.

Report by GALLUP states that only 13% of employees world-wide are engaged and it is costing in productivity.

In US, cost of low engagement is between $450 and $550 billion per annum.

Hence employee engagement implementation is inevitable and its importance can not be denied in the organisation’s journey towards success.

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