Updated: Jun 29, 2020
WHAT IS EMPLOYEE ENGAGEMENT?
Employee engagement is a strategy implemented to make the employees feel passionate, motivated and involved and emotionally committed to put discretionary efforts towards their work to transform them into ‘high performing employees’ who could embrace changes, consistently look out for ways to improve and bring in accountability for the results of their operations.
WHAT does A SUCCESSFUL EMPLOYEE ENGAGEMENT achieve?
A successful strategy
Motivates, empowers, challenges and respects employees
Enhance confidence in organisational leadership
Makes employees understand where the organisation is headed and how they contribute to its success
Makes managers build a strong relationships and develop a cohesive team
Makes managers define expectations, hold its employees accountable and help to focus on delivering results
Engages all the creative power of employees in the vital task of shaping the organisation’s future.
IMPORTANCE OF EMPLOYEE ENGAGEMENT
EMPLOYEE ENGAGEMENT DRIVES PERFORMANCE
Engaged employees understand their purpose, where and how they fit in which leads to better decision making, resulting in enhanced performance.
ORGANISATIONS WITH AN ENGAGED WORKFORCE OUTPERFORM THEIR COMPETITION
Organisations with engaged work force have higher EPS and recover quickly after recessions and financial setbacks and attract new talents. Successful organisations are value driven with employee-centric cultures.
ENGAGEMENT IS A KEY DIFFERENTIATOR WHEN IT COMES TO GROWTH AND INNOVATION
There is an irrefutable relationship between customer experience and employee engagement. In 1998, Anthony J Rucci, Steven P. Kim and Richard T Quinn wrote in Harvard Business Review about the Importance of employee engagement at Sears and the article is commonly acknowledged as the “benchmark evidence for setting out the links between engaged employees, increased levels of customer service and higher profits”.
Implementing this strategy, a company can track success from management behaviour through employee attitudes to customer satisfaction and financial performance.
ADVANTAGES OF EMPLOYEE ENGAGEMENT
Reduces employee turnover
Retention of customers
Make more profits
EXAMPLES OF ORGANISATIONS WHICH SUCCESSFULLY IMPLEMENTED EMPLOYEE ENGAGAEMENT
Supercell, Yousician, Drift, Gryphon Secure
NECESSITY FOR EMPLOYEE ENGAGEMENT
Since mobile professional careers are gaining popularity, retention of top talent is more difficult. High performing workforce is necessary not only to remain competitive but also to survive. Research by Glassdoor in 2016 states that 53% of employees are confident that if they lose or quit the jobs, they would be able to find a comparable position within 6 months. Competition for top talents is fierce and cost of training new hires is steep that the organisation can not afford to not to engage its employees.
If employees are not engaged, they are less likely to put in the extra efforts and help in growing business. They are more likely to project their negative feelings unto organisation’s customers and cast an undesirable impression on the brand. Dissatisfaction towards their work may result in employee absenteeism and frauds.
Report by GALLUP states that only 13% of employees world-wide are engaged and it is costing in productivity.
In US, cost of low engagement is between $450 and $550 billion per annum.
Hence employee engagement implementation is inevitable and its importance can not be denied in the organisation’s journey towards success.